Part of a wider campaign targeting the utilities sector, this animated explainer was created to clearly communicate a complex net zero proposition to a non-technical audience.

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I worked closely with the utilities director and marketing team to shape the brief, develop the messaging, and build out the storyboard. The focus was on keeping the narrative simple, structured, and easy to follow.

Once the approach was agreed, I created and animated the full video using Illustrator and After Effects, working from a signed-off script to ensure consistency and minimise rework.

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The final piece provided a clear, engaging way to communicate a technical offering, and was used as part of a wider campaign to support understanding and engagement across the utilities sector.